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marketing channel

Толкование Перевод

1 marketing channel

marketing channel S&M Absatzkanal m

Englisch-Deutsch Fachwörterbuch der Wirtschaft > marketing channel
2 marketing channel

▷ channel of distribution

* * *

канал збуту; механізм реалізації

The English-Ukrainian Dictionary > marketing channel
3 marketing channel

марк. маркетинговый канал

Syn:

distribution channel

* * *

маркетинговый канал

* * *

канал сбыта; механизм реализации
. . Словарь экономических терминов .

Англо-русский экономический словарь > marketing channel
4 marketing channel

1) Реклама: канал маркетинга, маркетинговый канал

2) ЕБРР: канал сбыта, механизм реализации (сбыта)

Универсальный англо-русский словарь > marketing channel
5 marketing channel

saluran pemasaran

English-Indonesian dictionary > marketing channel
6 marketing channel

англ.

канал сбыта, канал товародвижения

Deutsch-Russisch Wörterbuch für Finanzen und Wirtschaft > marketing channel
7 marketing channel

circuit m de commercialisation ou de distribution

English-French business dictionary > marketing channel
8 marketing channel

s.

canal de distribución, corriente de mercadeo, canal de mercadeo.

Nuevo Diccionario Inglés-Español > marketing channel
9 direct marketing channel

Реклама: канал прямого маркетинга

Универсальный англо-русский словарь > direct marketing channel
10 direct marketing channel

канал прямого маркетинга

Англо-русский экономический словарь > direct marketing channel
11 marketing

marketing ['mɑ:kɪtɪŋ]

noun

(selling) commercialisation f, distribution f; (promotion, study, theory, field) marketing m, mercatique f, commercialisation f;

∎ to work in marketing travailler dans le marketing

►► marketing analyst analyste mf mercaticien(enne);

marketing approach démarche f marketing;

marketing audit audit m marketing;

marketing auditor audit m marketing, auditeur(trice) m,f marketing;

marketing budget budget m marketing;

marketing campaign campagne f de marketing;

marketing channel circuit m de commercialisation ou distribution;

marketing communications channel canal m de communication commerciale;

marketing company entreprise f de marketing;

marketing concept concept f de marketing;

marketing consultancy (service, activity) conseil m en marketing;

marketing consultancy firm société f de conseil en marketing;

marketing consultant conseiller(ère) m,f commercial(e), mercaticien(enne) m,f;

marketing costs frais mpl de commercialisation;

marketing department service m du marketing;

marketing director directeur(trice) m,f du marketing, dirco m, directeur(trice) m,f commercial(e);

marketing engineering marketing m informatisé;

marketing environment environnement m commercial, environnement m marketing;

marketing executive responsable mf du marketing, cadre m en marketing;

marketing expert mercaticien(enne) m,f;

marketing fit ajustement m stratégique;

marketing information system système m d'information marketing;

marketing intelligence intelligence f marketing;

marketing intelligence system système m d'intelligence marketing;

marketing management gestion f du marketing;

marketing manager directeur(trice) m,f du marketing, responsable mf du marketing;

marketing mix marchéage m, marketing mix m, logistique f commerciale;

marketing myopia myopie f marketing;

marketing network réseau m ou circuit m de commercialisation;

marketing orientation optique f marketing;

marketing plan plan m marketing;

marketing policy politique f de commercialisation;

marketing research recherche f commerciale;

marketing spectrum marchéage m;

marketing spend dépenses fpl de marketing;

marketing strategy stratégie f marketing;

marketing study étude f commerciale, étude f marketing;

marketing subsidiary filiale f de distribution;

marketing team équipe f commerciale;

marketing technique technique f commerciale;

marketing tool outil m de marketing

Un panorama unique de l'anglais et du français > marketing
12 marketing

noun

(study, theory) marketing m, mercatique f; (of product) commercialisation f

marketing agreement accord m de commercialisation;

marketing analyst analyste m f mercaticien(enne);

marketing approach démarche f marketing;

marketing audit audit m marketing;

marketing auditor audit marketing, auditeur(trice) m, f marketing;

marketing budget budget m marketing;

marketing campaign campagne f de marketing;

marketing channel circuit m de commercialisation ou de distribution;

marketing communications channel canal m de communication commerciale;

marketing company entreprise f de marketing;

marketing concept concept m de marketing;

marketing consultancy (service, activity) conseil m en marketing; (company) société f de conseil en marketing;

marketing consultant conseiller(ere) m, f commercial(e);

marketing costs frais m pl de commercialisation;

marketing department service m du marketing;

marketing efficiency efficacité f du marketing;

marketing efficiency study contrôle m d'efficacité du marketing;

marketing environment environnement m commercial ou marketing;

marketing executive responsable m f du marketing;

marketing expert mercaticien(enne) m, f;

marketing fit ajustement m stratégique;

marketing implementation mise f en place marketing;

COMPUTING marketing information system système m d'information marketing;

marketing intelligence intelligence f marketing;

marketing intelligence system système d'intelligence marketing;

marketing management gestion f du marketing;

marketing manager directeur(trice) m, f du marketing;

marketing mix marchéage m, marketing mix m;

marketing myopia myopie f marketing;

marketing network réseau m de commercialisation;

marketing orientation optique f marketing;

marketing plan plan m marketing;

marketing planner responsable m f de planification marketing;

marketing planning planification f marketing;

marketing policy politique f de commercialisation;

marketing questionnaire questionnaire f d'étude de marché;

marketing research recherche f commerciale;

marketing spectrum marchéage;

marketing spend dépenses f pl de marketing;

marketing strategy stratégie f marketing;

marketing study étude f commerciale ou marketing;

marketing subsidiary filiale f de distribution;

marketing target cible f commerciale;

marketing team équipe f commerciale;

marketing techniques techniques f pl commerciales;

marketing tool outil m de marketing

English-French business dictionary > marketing
13 channel of distribution

марк. канал збуту; канал розподілу

організована мережа представників та підприємств, через яку збувається продукт (product), починаючи з виробника (manufacturer:: producer) та через посередника в особі гуртівника (wholesaler) або роздрібника (retailer) до самого споживача (consumer); ♦ кількість посередників, які беруть участь у купівлі-продажу продукту, залежить від способу його просування через канал збуту; у випадку, коли збут відбувається безпосередньо, напр. продаж квітів споживачу, продукт просувається через двоетапний канал, тобто задіяні лише садівник квітів та споживач; коли виробник черевиків збуває свій продукт через гуртівника, який збуває його через роздрібника, а останній продає споживачеві, то черевики мають чотириетапний канал збуту

═════════■═════════

international channel of distribution міжнародний канал збуту

channel of distribution:: distribution channel:: marketing channel:: trade channel; channel of distribution ‡ C. four principles of marketing (386)

▹▹ marketing mix

The English-Ukrainian Dictionary > channel of distribution
14 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing
15 channel

1. сущ.
1) общ. канал, русло; пролив

2) марк. = distribution channel

See:

administered channel, backward channel, commercial channel 2), cost effective channel, distribution channel, distributive channel, expert channel, feedback channel, market channel, marketing channel, one level channel, one-level channel, retail channel, shopping channel, social channel, three level channel, three-level channel, trade channel, two level channel, two-level channel, zero level channel, zero-level channel, channel arrangement, channel capacity, channel captain, channel competition 1), channel conflict, channel decision, channel design, channel loyalty, channel member, channel of distribution, channel of sales 1), channel power, channel satisfaction

3) упр. канал связи ( средство передачи информации)

See:

, communication channel, service channel, channel line, COMBS:, communication

4) СМИ канал (телевизионный, радио)

TV channel — телеканал

See:

, commercial channel 1), public service channel, channel competition 2), channel of sales 2) COMBS:,
2. гл.
1) общ. проводить канал

2) общ. направлять в (определенное) русло

Financial institution is an organization that helps to channel funds through an economy. — Финансовый институт является организацией, которая помогает проводить средства через хозяйственную систему.

Англо-русский экономический словарь > channel
16 marketing level

1) марк. маркетинговый уровень (определенная стадия в цикле экономической деятельности фирмы наряду с технологическим, финансовым, производственным уровнем; характеризуется действиями компании по маркетингу и сбыту своих товаров и услуг)

It is at the marketing level that a company begins to get on the radar of potential buyers and when they begin to see your potential. — Именно на маркетинговом уровне деятельности потенциальные клиенты начинают замечать компанию и оценивать ее капитал.

We will work closely with producers and buyers on a creative level, a marketing level and a financial level. — Мы будем тесно сотрудничать с производителями и покупателями на творческом, маркетинговом и финансовом уровнях.

2) марк. уровень маркетинга* (степень охвата компанией рынков и каналов сбыта; может быть локальный, региональный, национальный, международный, в зависимости от масштаба маркетинговой деятельности компании)

to launch an aggressive campaign to attract interest on a national and international marketing level — провести активную кампанию для привлечения внимания на национальном и международном уровне маркетинга

See:

global marketing, local marketing, regional marketing, national marketing, marketing channel

Англо-русский экономический словарь > marketing level
17 channel

noun

(a) (means) canal m, voie f;

∎ to go through the official channels suivre la filière officielle;

∎ to open up new channels for trade créer de nouveaux débouchés pour le commerce

channel of distribution circuit m ou canal de distribution;

MARKETING channel management gestion f du circuit de distribution

(b) COMPUTING (of communication, data flow, for IRC) canal m

English-French business dictionary > channel
18 Marketing-Kommunikationskanal

Marketing-Kommunikationskanal m V&M marketing communications channel
* * *

m <V&M> marketing communications channel

Business german-english dictionary > Marketing-Kommunikationskanal
19 marketing communications channel

marketing communications channel S&M Marketing-Kommunikationskanal m

Englisch-Deutsch Fachwörterbuch der Wirtschaft > marketing communications channel
20 channel management

MARKETING

gestion f du circuit de distribution

English-French business dictionary > channel management

Страницы

См. также в других словарях:

marketing channel — UK US noun [C] COMMERCE, MARKETING ► DISTRIBUTION CHANNEL(Cf. ↑distribution channel) … Financial and business terms
Marketing channel — For the chain of intermediaries, see distribution channel. A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption and, as… … Wikipedia
Channel conflict — occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products direct to consumers through general marketing methods and/or over the… … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Channel — Channel, Channels, and similar terms may refer to: Channels (band), a rock band fronted by ex Jawbox singer/guitarist J. Robbins Channels (film), a 2008 film Channel, synonym for pre chorus in popular song structure Ion channel, a protein that… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
channel — ▪ I. channel chan‧nel 1 [ˈtʆænl] noun [countable] 1. a system that is used for supplying information or goods: • A direct marketing channel moves goods directly from manufacturer to consumer. distriˈbution ˌchannel also ˌchannel of distriˈbution … Financial and business terms
channel communications — / tʃren(ə)l kəmju:nɪˌkeɪʃ(ə)ŋz/ plural noun communications to a marketing channel such as the company’s sales force or to selected retailers … Marketing dictionary in english
channel management — / tʃren(ə)l ˌmænɪdʒmənt/ noun the managing of a marketing channel and the business partners which form part of it … Marketing dictionary in english
channel support — / tʃren(ə)l səˌpɔ:t/ noun support given to a marketing channel, that is to the people or companies that help to sell the product … Marketing dictionary in english
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia

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marketing channel

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marketing channel

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